You’ve probably spent years learning how to pay attention—reading closely, analyzing deeply, and thinking critically. But here’s something nobody taught you in school: in today’s digital world, knowing what not to pay attention to might be just as important as knowing what deserves your focus.

That’s the essence of critical ignoring, a concept developed by researchers Anastasia Kozyreva, Sam Wineburg, Stephan Lewandowsky, and Ralph Hertwig  . It’s basically the skill of deliberately and strategically choosing what information to ignore so you can invest your limited attention where it truly matters.  I first became aware of this concept just a few weeks ago while reading an article by Christopher Mims in the Wall Street Journal.

Why This Matters Now

Think about your typical day online. You’re bombarded with news alerts, social media posts, clickbait headlines, and outrage-inducing content designed specifically to hijack your attention. Traditional advice tells you to carefully evaluate each source, read critically, and fact-check thoroughly. But here’s the problem: if you’re investing serious mental energy evaluating sources that should have been ignored in the first place, your attention has already been stolen.

The researchers make a crucial observation about how the digital world has changed the game. In the past, information was scarce and we had to seek it out. Now we’re drowning in it, and much of it is deliberately designed to be attention-grabbing through tactics like sparking curiosity, outrage, or anger. Our attention has become the scarce resource that advertisers and content providers are constantly trying to seize and exploit.

Critical ignoring is not sticking your head in the sand or refusing to hear anything that challenges you. Apathy is “I don’t care about any of this.”  Critical ignoring is “I care enough to be selective, so that I can focus on what truly matters.”  Denial is “I refuse to believe or even look at uncomfortable evidence.” Critical ignoring is “I’m not going to invest my time in sources that are clearly unreliable, or in discussions that are going nowhere, so I can better examine serious evidence elsewhere.”

The key distinction is that critical ignoring always serves better judgment, not comfort at any cost.

How To Actually Do It

The researchers outline three practical strategies you can use right away:

Self-Nudging: This is about redesigning your digital environment to remove temptations before they become problems. Think of it as changing your information ecosystem. Instead of relying on willpower alone, you might unsubscribe from inflammatory newsletters, turn off news notifications that stress you out, or use browser extensions to block certain websites during work hours. The idea is to design your environment so you can implement the resolutions you’ve made.

Lateral Reading: This one’s particularly clever. Instead of reading a website from top to bottom like you’ve always done, professional fact-checkers will open another browser tab and quickly research who’s behind the source. That way, you spend sixty seconds searching for information about the source rather than spending twenty minutes carefully reading content from a source that turns out to be backed by a lobbying group or known misinformation peddler. The researchers note this is often faster and more effective than trying to critically evaluate the content itself.

Don’t Feed the Trolls: This strategy advises you not to reward malicious actors with your attention.  When you encounter inflammatory comments, deliberately misleading posts, or content clearly designed to provoke anger, the best response is often no response at all. Engaging with trolls or bad-faith content just amplifies it and wastes your mental energy.

I’ll Add Another

Ignore the Influencers: Refuse to click on miracle‑cure headlines or anecdote‑driven threads when you can go directly to professional medical sources, systematic reviews, or guidelines from reliable sources.  Ignore influencers’ health claims unless they clearly cite solid evidence and expertise.

The Bigger Picture

What makes critical ignoring different from just being selective is that it’s strategic and informed. To know what to ignore, you need to understand the landscape first. It’s not about burying your head in the sand—it’s about being intentional with your attention budget.

The traditional approach of “pay careful attention to everything” made sense in a world of vetted textbooks and curated libraries. But on the unvetted internet, that approach often ends up being a colossal waste of time and energy. The admonition to “pay careful attention” is exactly what attention thieves exploit.

Making It Work For You

Start by taking inventory of your information landscape —all the apps, websites, notifications, and sources competing for your attention. Which ones consistently deliver value? Which ones leave you feeling manipulated, angry, or stressed? Practice self-nudging by removing or limiting access to the latter category.

When you encounter a new source making bold claims, resist the urge to dive deep into their content immediately. Instead, spend a minute or two doing lateral reading. Search for “who runs [site name]” or “[organization name] funding.” You’ll be amazed how quickly you can identify whether something deserves your time.

And when you see obvious rage-bait or trolling, practice the “scroll on by” technique. Your attention is valuable—don’t give it away for free to people trying to manipulate you.

Critical ignoring isn’t about being less informed. It’s about being better informed by focusing your limited cognitive resources on reliable sources and meaningful content rather than letting the algorithm’s latest outrage-of-the-day consume your mental bandwidth.

Sources:         

Kozyreva, A., Wineburg, S., Lewandowsky, S., & Hertwig, R. (2023). Critical Ignoring as a Core Competence for Digital Citizens. Current Directions in Psychological Science, 32(1), 81-88. https://journals.sagepub.com/doi/10.1177/09637214221121570

                ∙Full text also available at: https://pmc.ncbi.nlm.nih.gov/articles/PMC7615324/

                ∙Interview with lead researcher: https://www.mpg.de/19554217/new-digital-competencies-critical-ignoring

Mims, Christopher. “Your Key Survival Skill for 2026: Critical Ignoring.” The Wall Street Journal, January 3, 2026.

American Psychological Association.  https://www.apa.org/news/podcasts/speaking-of-psychology/attention-spans

Lane, S. & Atchley, P. “Human Capacity in the Attention Economy”, American Psychological Association, 2020.