The Grumpy Doc

Grumpy opinions about everything.

Tag: Propaganda

The Unprecedented Reach of Social Media

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On November 7, 2024

In Commentary

A Vast Reach

Social media has proven to be a more effective platform for spreading propaganda than traditional media due to its vast reach, the ability to target specific users, emotional manipulation, algorithm-driven amplification, and the speed at which information spreads. While print, broadcast, and other forms of media still play roles in shaping public opinion, they simply cannot compete with the scale, focus, and speed offered by social media platforms.

This shift represents a fundamental change in the dynamics of information spread. The power to shape beliefs and influence behavior is no longer concentrated in the hands of a few gatekeepers but is now accessible to anyone who understands how to leverage the tools of technology. As a result, the modern information landscape is more fragmented and volatile, making it increasingly difficult to distinguish between genuine information and propaganda.

Understanding these dynamics is essential for navigating the digital world, particularly as social media plays an ever-larger role in public discourse. Whether we can develop better strategies for recognizing and mitigating propaganda in this new environment remains to be seen, but it must be addressed if we are to preserve the integrity of public information.

Sheer Scale

One of the primary reasons social media is more effective at spreading propaganda than traditional media is its sheer scale. Platforms like Facebook, X (formerly Twitter), Instagram, and TikTok have billions of users globally. Information shared on these platforms can be instantly viewed, and reshared by a wide audience, allowing propaganda to spread virally within hours or even minutes. Unlike print or broadcast media, which require significant resources and distribution channels, social media allows anyone with an internet connection to produce and share content.

Targeting

Another critical advantage social media has over traditional media lies in its ability to micro-target specific individuals or groups. Social media platforms utilize algorithms that gather massive amounts of data on users’ behaviors, interests, and demographics. This data is then used to curate content with which users are most likely to engage, creating a personalized experience. While this system may enhance user satisfaction and increase time spent on the platform, it also can create filter bubbles producing highly effective propaganda.

Propaganda creators can design content that speaks directly to the fears, values, or biases of particular segments of the population. By targeting users who are already inclined to believe certain narratives, propagandists can reinforce pre-existing biases, creating echo chambers in which users themselves specifically choose content that reflects their preexisting ideas without encountering opposing viewpoints.

Emotional Manipulation

Social media platforms are designed to maximize engagement, and the most engaging content is often that which provokes strong emotional responses. Whether it’s outrage, anger, fear, joy, or sadness, emotionally charged content is more likely to be shared and spread than neutral or purely informative posts. This creates an environment in which sensationalism and emotional manipulation thrive, making social media fertile ground for propaganda.  The old newspaper dictum, “If it bleeds it leads” has been carried to levels never imagined by previous generations of editors.

The Role of Algorithms

One of the most insidious aspects of propaganda on social media is the role of algorithms in determining what content users see. These algorithms are designed to prioritize content that keeps users engaged, often by promoting material that aligns with their existing beliefs or that provokes strong emotional reactions. In doing so, algorithms contribute to the spread of propaganda by ensuring that polarizing or misleading content reaches more people.

The Speed and Scale of Misinformation

Unlike print or broadcast media, where editorial processes and production timelines can act as natural checks on the spread of misinformation, social media operates in real-time. Users can share content instantly, without fact-checking or verifying sources. This speed makes it much easier for propaganda to spread before it can be debunked. By the time fact-checkers have corrected misinformation, it has already reached millions of people, many of whom may never see the correction.

The decentralized nature of social media makes it difficult to trace the origins of propaganda. Fake accounts, bots, and coordinated campaigns can obscure the sources of misleading content, making it harder for users to assess the credibility of the information they encounter. In traditional media, the source of information is typically clear, whether it’s a newspaper, a television network, or a radio station. On social media, the source of propaganda can be either disguised or entirely anonymous, or perhaps even fabricated by artificial intelligence, adding layers of complexity to the problem.

Hopefully this Brave New World of social media does not overwhelm the values that guide our country.  

Of Echo Chambers And Filter Bubbles

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On September 27, 2024

In Uncategorized

The time has come, the Walrus said,
To talk of many things:
Of shoes – and ships – and sealing-wax –
Of cabbages and kings –
Louis Carroll
“The Walrus and the Carpenter”

Introduction

Recently, I have been researching the role of social media and the spread of modern propaganda. One of the things that surprised me, although it probably shouldn’t have, is how rapidly misinformation spreads over the internet as compared to verifiable fact-based information. I choose to use the term verified or verifiable rather than true or truth. It seems to me that we have entered an age where each person decides on their own version of truth. Truth has become relative. It’s based not on verifiable and reproducible facts but rather on who said it, where you read it, or if you agree with it.  If it doesn’t fit with your preconceived notions, it can’t possibly be true.

A study by three MIT researchers found that false news spreads more rapidly on the social network Twitter (now X), by a substantial margin, than does factual news. “We found that falsehood diffuses significantly farther, faster, deeper, and more broadly than the truth, in all categories of information, and in many cases by an order of magnitude,” reported Sinan Aral, a professor at the MIT Sloan School of Management.

They found the spread of false information is not due primarily to bots programmed to disseminate inaccurate stories but rather due to people intentionally retweeting inaccurate news items more widely than factual statements.*

To better understand how social media impacts propaganda, it is important to understand how this phenomenon occurs. This leads to two related concepts, Echo Chambers and Filter Bubbles.

Echo Chambers

An echo chamber is a social structure in which individuals intentionally surrounded themselves only with those who share similar views and opinions. Within these chambers, dissenting opinions are either absent or actively suppressed, leading to the reinforcement of existing beliefs. On social media, echo chambers are created by users themselves, as they choose to follow, like, and share content that aligns with their views while ignoring or blocking contrary perspectives.  This self-selection creates a feedback loop where individuals only hear what they already believe, which further entrenches their views.

Filter Bubbles

While echo chambers are largely the result of individual choices, filter bubbles are often shaped by algorithms. Social media platforms and search engines use algorithms to curate content for users based on their past behavior, what they click on, like, or share. The stated intention behind these algorithms is to provide users with content that is most relevant to them. But we shouldn’t overlook that it is also a method to make users more receptive to focused advertising and other forms of influence. The net result is a significant narrowing of the variety of opinions presented.

Individual Choice

Both echo chambers and filter bubbles limit the diversity of information by consistently show users content that aligns with their established interests and beliefs, isolating them from conflicting viewpoints and leading to a narrow and sometimes distorted understanding of the world. Over time, this can result in a skewed perception of reality, where the individual believes that their perspective is universally accepted or unquestionably correct.

While echo chambers and filter bubbles are often discussed in terms of algorithms and platform design, it is crucial to recognize the role of individual decisions in their creation and perpetuation. Each time we choose to follow a particular account, share a piece of content, or engage in a discussion, we are making decisions that shape our information environment.

The choices we make, whether to engage with diverse perspectives or retreat into familiar territory, have a profound impact on the information we encounter and share. When we choose to engage only with like-minded individuals and content, we contribute to the formation of echo chambers. Similarly, when we rely on algorithms to curate our content without seeking out alternative viewpoints, we become trapped in filter bubbles.

Echo chambers and filter bubbles are not exclusive to any political affiliation, religion, ethnicity, or social class.  They are found across society.  The willing acceptance of echo chambers and filter bubbles is the antithesis of critical thinking. When we fail to recognize that we are not considering alternative views, regardless of our political orientation, we are succumbing to indoctrination rather than education.  We become unthinking automatons rather than critical thinking individuals who decide what is best for ourselves. Failure to actively engage with the information that we receive, to ensure that we receive multiple viewpoints (even those with which we disagree) and then failing to critically evaluate everything presented is a sure recipe for a loss of freedom.

*The paper, “The Spread of True and False News Online,” was published in Science, 9 March 2018

More Than Just Fake News: The Pernicious Effect Of Modern Propaganda

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On July 24, 2024

In Commentary, History, Politics

Propaganda does not deceive people; it merely helps them to deceive themselves.  Eric Hoffer

What is propaganda?

Propaganda! The very word conjures up images of sinister people involved in nefarious activities meant to delude the innocent. But this has not always been the case. Propaganda has, through much of history, been view as information, though frequently of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.

Propaganda has always involved exaggeration and omission in order to achieve a specific goal.  It was intended to shape beliefs and attitudes without actually lying to the listeners. At its core, there was a basis of truth.

We generally think of propaganda as the domain of governments.  But, in its broadest definition, advertising might be considered as propaganda. It’s intended to create the impression that specific products contribute real advantage to your life.  Drinking a specific beer will make you have a better time. Driving a certain car will show that you are more environmentally concerned. Wearing specific clothes will make you more popular.

It wasn’t until the 20th century that the incorporation of falsehoods, deception, and other activities intended to create a totally false impression and to promulgate untruths became the mainstay of propaganda.

Phillip Taylor in his book “Munitions of the Mind” presents an excellent history of propaganda from its origins in the early years of civilization through its rapid evolution in the 20th century, to its infiltration of all aspects of society in the 21st century.

Propaganda began as early as ancient Mesopotamia when the boastings of kings were inscribed on stone monuments. It continued, principally as a way of monarchs justifying their rule up through the 19th century.

The earliest use of the term propaganda was in the early 17th century when the Catholic Church, wishing to spread Catholic doctrine, support the faithful and counter the protestant reformation, established the Congregation for the Propagation of the Faith (Sacra Congregatio de Propaganda Fide).

World War I saw the beginnings of the disconnection of propaganda and truth. Both sides in that war created knowingly false narratives to bolster civilian morale and increase the fighting spirit of their soldiers. World War II took this process to a whole new level as false propaganda was used to justify mass murder and enslavement of an entire continent.  In the 21st century propaganda techniques have been raised to a new level of technical sophistication. Social media, artificial intelligence and modern psychological techniques can create images, sounds and documents completely unrelated to reality but almost impossible for the average person to recognize as false.

Elements of propaganda.

One of the classic elements of propaganda is repetition, the more a statement is repeated the more likely people are to believe it. There is a concept called “illusory truth effect” where the more you hear a statement, the more it feels true.

In past centuries, reference was made to respected people in authority to give credence to statements.  Over the years, this has evolved into celebrity endorsements and continues to expand with the recent emergence of instant celebrities in the form of social media influencers.  

Emotional appeals have always been a significant part of propaganda, emotions being more easily manipulated than facts. The audience is encouraged to react rather than think.

Simplification is also a central tenant of propaganda; complex ideas are reduced to simple slogans that can be repeated over and over again.  Slogans that are catchy and clever will encourage people to repeat them without considering their true meaning.

The repeated use of slogans contributes to the bandwagon effect, a critical propaganda technique for creating the impression of widespread acceptance. The more a person believes everyone else supports the program, the more likely they will be to support it without detailed personal analysis. 

Evolving propaganda.

In the early years of the 20th century, propaganda began to take a more malicious path. It began to lose a grounding in truth, except where necessary to sell the lie.  As propaganda evolved through the first few decades of the 20th century it became a specialized and highly effective weapon of statecraft.

It’s important to recognize that the ultimate goal of propaganda is not merely manipulating opinions and beliefs. It is a tool for obtaining and using political power.

The following quote, which I will leave unattributed, underlies the objective of propaganda from the mid-20th century on.

 “All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach. The great mass of the people will more easily fall victim to a big lie than to a small one. If you tell a lie that is big enough and tell it frequently enough, it will be believed.”

Propaganda in Action

A propaganda program that is designed to achieve political goals has several key elements.

The Target

The first step is to decide on the target population. These are the people you wish to cultivate as supporters and whom you wish to manipulate into specific actions. It’s important to understand what they consider to be their critical concerns. Whether you share those concerns or not isn’t important if you are able to convince the target population that you care about them and that you will meet their needs. Once you have analyzed the concerns of your target population you can develop your message to best appeal to and manage their opinions.

The Leader

The second element is to create a cult of personality around the leader. Generally, the leader will be a charismatic and effective speaker. On other occasions, he simply may be someone they would “like to have a beer with”. If a bond can be created it doesn’t matter how. The leader doesn’t have to have a true concern for the target group as long as they believe he does.  Once the leader and the target group have bonded, he will have an easier time manipulating them.  The stronger they are connected to him personally, the less scrutiny they will give to his ideas.

The Others

The next element is to identify the “other” group that will be the focus of attacks. The first step is to create fear of this group. Once your target population has developed a significant fear of whatever this group may be accused of, be it crime, immorality, or “unAmericanism”, a program is put in place to demonize them. The purpose of the early program is to generate a high level of unreasoning fear of this group within the target population. Fear is difficult to control, so once this stage has been reached, the fear must be converted to hate through repeated attacks blaming the “others” for every grievance the target group has experienced. Hate is easier to focus and to direct.  People can be more easily rallied to action, even violence, in response to hate.

Action

Once hate of the “other” group has been raised to a significant level, your target population can be moved to action. Be that unquestioning acceptance of ideas, voting for whatever candidates you identify, or even resorting to violence to suppress the “others”. 

This is the stage where real political power begins to flow from your propaganda program.  Your supporters have given up all efforts at critical thinking and blindly accept whatever orders you give in the misguided thought that you are concerned about them and their needs and are doing what is best for them and the country.  They have become the weapon for implementing your agenda.

Conclusion

For those of you with an appreciation of history, this should resonate not only with the 20th century but with current events. If you would like to know the source of the quote I gave at the beginning of this section, contact me. 

Having seen the effects of modern propaganda on our society, I am left in great despair.  In a future post I’m going to be discussing how social media has significantly increased the rate of spread and the effectiveness of propaganda and other disinformation programs.

The Power of Myth and Legend

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On May 30, 2024

In Commentary, History

A brief history of myths and legends

This is the first in a series of posts on myths, legends, lies, and propaganda. Above are illustrated Thor, Paul Bunyon, and Zeus. Instinctively we know Thor and Zeus are myths and Paul Bunyan is a legend. But how do we know that?

Let’s start with the Merriam-Webster definitions.
Myth: “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon”. Legend: “a story that comes from the past, especially one that is popularly regarded as historical but not verifiable. Legends are also traditional but unfounded stories that explain the reason for a current custom, belief, or fact of nature.”

As with many dictionary definitions, these are broad and give the general concept without developing any detail. One important element is included in the definition of both; they are based on traditional stories that have evolved through shared historical experiences and understandings. They are generally not created as a single fully developed narrative. Almost all cultures have a tradition of myth and legend. For example, the “creation” myth is surprisingly similar among diverse societies.

So, how do we differentiate between the two?

Myths are primarily religious or spiritual in nature and evolve to help people understand the mysteries of the physical universe. They typically involve supernatural beings represented as “gods”. For example, early people did not understand that the rotation of the earth caused night and day. As a way of dealing with this they created the myth of a god driving a flaming chariot across the sky.

Legends, on the other hand, are usually based on a historical person or are, perhaps, a synthesis of several people into a single legendary figure. They are less about the supernatural or divine but more about human heroes who accomplished extraordinary deeds. Legends evolve over time with the hero frequently accomplishing great feats that reflect the concerns of the population at the time. The legends are intended to inspire and to contribute to societal cohesion. The legend can have variations in many areas over many years. The classic example of this is the King Arthur legend which comes in many forms in different countries spanning several centuries. Daniel Boone and Davy Crockett are examples of historic Americans who have evolved into near legendary status.

As you might expect, myths and legends can overlap and can even melt into one another. They can also be incorporated into propaganda and can be used to support false narratives of history and society. For the rest of this post, I’m going to principally look at myths because of their similarity to legends and because sometimes it may be less clear that the origins of some belief may be steeped in mythology or legend.

More About Myths

Myths serve a variety of purposes. They are used to explain natural events that are not well understood. A variety of “gods” were created to help people feel they had a sense of control in a world that seemed very dangerous to them. They helped people feel there is a purpose to existence.

Myths also help shape cultural and social identities. They give people a sense of shared history and reflect community values and customs. The myths frequently contain ethical and moral lessons. Myths help create unity in times of difficulty and can be a source of inspiration. Myths can also be used as an object lesson about what could happen to those who don’t respect community values.

In preliterate societies, myths performed a service of historical or cultural preservation, particularly as it relates to behavior and beliefs. Myths frequently use symbolic language and narrative to enhance societal cohesion. They reinforce a feeling of belonging within the group.

Myths can have an emotional appeal and are more engaging than a dry listing of facts. They can often provide a simple answer to complex problems. Societies find comfort in the stability that an underlying myth can provide even if there is no empirical evidence to support it. Myths can become so embedded in a society’s religion, art, and literature that some people often have trouble separating the myth from the reality of the world around them.

The belief in myths is not always consistent among groups and cultures. In some societies, myths are taken literally while in others they are taken allegorically. The belief in myths has changed over time as societies have evolved knowledge and scientific understanding. But they all share an attempt to transform the metaphysical to the literal.

While the evolution and perpetuation of myths was of great value to early societies, continued reliance on myths as a source of knowledge often hampered scientific development. Throughout history, there have been persecutions of people who proposed new scientific knowledge or philosophical opinions that varied from society’s foundational myths.

We tend to think of myths as having arisen in the mystic past. We think of them as entertaining stories with little relation to our lives. However, myths continue to evolve, and new myths are continually created. In my next post, New Myths Arise, I’ll talk about two myths particular to the United States that have risen within the last 150 years and still have a continuing impact on our society.

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