Propaganda does not deceive people; it merely helps them to deceive themselves. Eric Hoffer
What is propaganda?
Propaganda! The very word conjures up images of sinister people involved in nefarious activities meant to delude the innocent. But this has not always been the case. Propaganda has, through much of history, been view as information, though frequently of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.
Propaganda has always involved exaggeration and omission in order to achieve a specific goal. It was intended to shape beliefs and attitudes without actually lying to the listeners. At its core, there was a basis of truth.
We generally think of propaganda as the domain of governments. But, in its broadest definition, advertising might be considered as propaganda. It’s intended to create the impression that specific products contribute real advantage to your life. Drinking a specific beer will make you have a better time. Driving a certain car will show that you are more environmentally concerned. Wearing specific clothes will make you more popular.
It wasn’t until the 20th century that the incorporation of falsehoods, deception, and other activities intended to create a totally false impression and to promulgate untruths became the mainstay of propaganda.
Phillip Taylor in his book “Munitions of the Mind” presents an excellent history of propaganda from its origins in the early years of civilization through its rapid evolution in the 20th century, to its infiltration of all aspects of society in the 21st century.
Propaganda began as early as ancient Mesopotamia when the boastings of kings were inscribed on stone monuments. It continued, principally as a way of monarchs justifying their rule up through the 19th century.
The earliest use of the term propaganda was in the early 17th century when the Catholic Church, wishing to spread Catholic doctrine, support the faithful and counter the protestant reformation, established the Congregation for the Propagation of the Faith (Sacra Congregatio de Propaganda Fide).
World War I saw the beginnings of the disconnection of propaganda and truth. Both sides in that war created knowingly false narratives to bolster civilian morale and increase the fighting spirit of their soldiers. World War II took this process to a whole new level as false propaganda was used to justify mass murder and enslavement of an entire continent. In the 21st century propaganda techniques have been raised to a new level of technical sophistication. Social media, artificial intelligence and modern psychological techniques can create images, sounds and documents completely unrelated to reality but almost impossible for the average person to recognize as false.
Elements of propaganda.
One of the classic elements of propaganda is repetition, the more a statement is repeated the more likely people are to believe it. There is a concept called “illusory truth effect” where the more you hear a statement, the more it feels true.
In past centuries, reference was made to respected people in authority to give credence to statements. Over the years, this has evolved into celebrity endorsements and continues to expand with the recent emergence of instant celebrities in the form of social media influencers.
Emotional appeals have always been a significant part of propaganda, emotions being more easily manipulated than facts. The audience is encouraged to react rather than think.
Simplification is also a central tenant of propaganda; complex ideas are reduced to simple slogans that can be repeated over and over again. Slogans that are catchy and clever will encourage people to repeat them without considering their true meaning.
The repeated use of slogans contributes to the bandwagon effect, a critical propaganda technique for creating the impression of widespread acceptance. The more a person believes everyone else supports the program, the more likely they will be to support it without detailed personal analysis.
Evolving propaganda.
In the early years of the 20th century, propaganda began to take a more malicious path. It began to lose a grounding in truth, except where necessary to sell the lie. As propaganda evolved through the first few decades of the 20th century it became a specialized and highly effective weapon of statecraft.
It’s important to recognize that the ultimate goal of propaganda is not merely manipulating opinions and beliefs. It is a tool for obtaining and using political power.
The following quote, which I will leave unattributed, underlies the objective of propaganda from the mid-20th century on.
“All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach. The great mass of the people will more easily fall victim to a big lie than to a small one. If you tell a lie that is big enough and tell it frequently enough, it will be believed.”
Propaganda in Action
A propaganda program that is designed to achieve political goals has several key elements.
The Target
The first step is to decide on the target population. These are the people you wish to cultivate as supporters and whom you wish to manipulate into specific actions. It’s important to understand what they consider to be their critical concerns. Whether you share those concerns or not isn’t important if you are able to convince the target population that you care about them and that you will meet their needs. Once you have analyzed the concerns of your target population you can develop your message to best appeal to and manage their opinions.
The Leader
The second element is to create a cult of personality around the leader. Generally, the leader will be a charismatic and effective speaker. On other occasions, he simply may be someone they would “like to have a beer with”. If a bond can be created it doesn’t matter how. The leader doesn’t have to have a true concern for the target group as long as they believe he does. Once the leader and the target group have bonded, he will have an easier time manipulating them. The stronger they are connected to him personally, the less scrutiny they will give to his ideas.
The Others
The next element is to identify the “other” group that will be the focus of attacks. The first step is to create fear of this group. Once your target population has developed a significant fear of whatever this group may be accused of, be it crime, immorality, or “unAmericanism”, a program is put in place to demonize them. The purpose of the early program is to generate a high level of unreasoning fear of this group within the target population. Fear is difficult to control, so once this stage has been reached, the fear must be converted to hate through repeated attacks blaming the “others” for every grievance the target group has experienced. Hate is easier to focus and to direct. People can be more easily rallied to action, even violence, in response to hate.
Action
Once hate of the “other” group has been raised to a significant level, your target population can be moved to action. Be that unquestioning acceptance of ideas, voting for whatever candidates you identify, or even resorting to violence to suppress the “others”.
This is the stage where real political power begins to flow from your propaganda program. Your supporters have given up all efforts at critical thinking and blindly accept whatever orders you give in the misguided thought that you are concerned about them and their needs and are doing what is best for them and the country. They have become the weapon for implementing your agenda.
Conclusion
For those of you with an appreciation of history, this should resonate not only with the 20th century but with current events. If you would like to know the source of the quote I gave at the beginning of this section, contact me.
Having seen the effects of modern propaganda on our society, I am left in great despair. In a future post I’m going to be discussing how social media has significantly increased the rate of spread and the effectiveness of propaganda and other disinformation programs.
What Would George Washington and Thomas Jefferson Think About Our Current Political Climate?
By John Turley
On October 16, 2024
In Commentary, History, Politics
In considering what George Washington and Thomas Jefferson might think of today’s political situation, it’s tempting to view their perspectives through the lens of nostalgia, believing that the founders had an idealistic vision that, if followed, would have prevented many modern problems. It’s impossible of course to know what they may have thought about our current environment. Certainly, such things as a 24-hour news cycle on cable television and social media would have been beyond their comprehension. While both men lived in a vastly different era, their writings and philosophies give us a sense of how they might respond to the polarization and tensions we witness today.
George Washington: A Warning Against Partisanship
George Washington was deeply concerned about the rise of factions in the United States. (Political parties as such were unknown at the beginning of our republic.) In his famous Farewell Address in 1796, he warned that factions could lead to division and weaken the unity of the country. Washington was worried that faction (party) loyalty would surpass loyalty to the nation, creating conflict between groups and impairing the ability of government to function for the common good. He feared that excessive partisanship would “distract the public councils and enfeeble the public administration,” leaving the nation vulnerable to foreign influence and internal discord.
If Washington could observe today’s political environment, he likely would be saddened by the partisanship which dominates political discourse. The gridlock, belligerent rhetoric, and divisiveness we experience today demonstrate the appropriateness of his concern. Washington would likely advocate for a return to greater civility, urging Americans to focus on the common good and to set aside factionalism for the sake of national unity. While political parties have become integral to our system, Washington would likely still press for cooperation, mutual respect, and compromise among all groups.
Thomas Jefferson: Liberty, Democracy, and the People’s Role
Thomas Jefferson, while more supportive of political parties than Washington, had his own complex views about governance. Jefferson believed in the power of the people to govern themselves and was a passionate advocate for liberty, democracy, and decentralization. He distrusted concentrated power, whether in government, or economic institutions, and feared that it could lead to tyranny. Jefferson was famously a champion of agrarianism and believed that widespread participation in the democratic process was the best defense against corruption and the loss of liberty.
Jefferson, while a proponent of states’ rights and individual liberties, might view polarization as a threat to democratic ideals if it stifles dialogue and compromise. He believed in the potential for free men to govern wisely, but would caution against the erosion of civil discourse that might follow the rise of extreme factionalism
Faced with the highly charged political debates of today, Jefferson would likely express concern over the increasing centralization of power in government, banks, and large corporations. He would, without doubt, be troubled by the outsized influence of money in politics.
Jefferson was also a firm believer in education as a cornerstone of democracy; he would stress the importance of an informed electorate, particularly in an age where misinformation can spread rapidly.
However, Jefferson was no stranger to political conflict, having played a central role in the fiercely partisan battles of his time. He understood the value of vigorous debate but would probably urge that such debate remain focused on the core democratic principles of liberty, justice, and equality rather than devolving into personal attacks.
Media and Civil Discourse
Of course, it is impossible to know what Washington and Jefferson would think about the current role of media, particularly social media which would be beyond anything in their experience. Washington felt strongly aggrieved by the attacks upon him in the newspapers of the time. He felt unfair attacks would undermine national unity. Jefferson, on the other hand, was a strong proponent of freedom of the press. He was also very adept at the use of newspapers to accomplish political means.
However, it is likely that both would caution against the dangers of misinformation and partisan bias to distort public perception. Most likely both would emphasize the need for a responsible press that distinguishes between fact and opinion and supports a healthy democracy. Both would be opposed to using false or misleading statements to influence the public.
Unity and Civic Responsibility
Despite their differences, both Washington and Jefferson would likely agree on one thing: the importance of unity and civic responsibility. They envisioned a country where citizens were deeply involved in a participatory government, contributing not just with votes but with informed, constructive dialogue. Washington would call for a spirit of national unity above party lines, while Jefferson would insist that the preservation of liberty relies on active and informed participation from the public.
Both founders would encourage a healthier, more cooperative political environment, one where differences are respected and not allowed to fracture the country. They would likely see today’s polarization as a threat to the very ideals they fought to establish, and both would urge Americans to remember their shared values.
Conclusion
In short, George Washington and Thomas Jefferson, while men of their own time, had insights that are still relevant today. Neither man could have predicted the exact nature of modern politics, but their wisdom offers enduring guidance: political disagreements must not undermine the unity, liberty, and civic responsibility that are the foundation of the American experiment. We owe it to them not to lose the promise of the American Revolution.