Propaganda does not deceive people; it merely helps them to deceive themselves. Eric Hoffer
What is propaganda?
Propaganda! The very word conjures up images of sinister people involved in nefarious activities meant to delude the innocent. But this has not always been the case. Propaganda has, through much of history, been view as information, though frequently of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.
Propaganda has always involved exaggeration and omission in order to achieve a specific goal. It was intended to shape beliefs and attitudes without actually lying to the listeners. At its core, there was a basis of truth.
We generally think of propaganda as the domain of governments. But, in its broadest definition, advertising might be considered as propaganda. It’s intended to create the impression that specific products contribute real advantage to your life. Drinking a specific beer will make you have a better time. Driving a certain car will show that you are more environmentally concerned. Wearing specific clothes will make you more popular.
It wasn’t until the 20th century that the incorporation of falsehoods, deception, and other activities intended to create a totally false impression and to promulgate untruths became the mainstay of propaganda.
Phillip Taylor in his book “Munitions of the Mind” presents an excellent history of propaganda from its origins in the early years of civilization through its rapid evolution in the 20th century, to its infiltration of all aspects of society in the 21st century.
Propaganda began as early as ancient Mesopotamia when the boastings of kings were inscribed on stone monuments. It continued, principally as a way of monarchs justifying their rule up through the 19th century.
The earliest use of the term propaganda was in the early 17th century when the Catholic Church, wishing to spread Catholic doctrine, support the faithful and counter the protestant reformation, established the Congregation for the Propagation of the Faith (Sacra Congregatio de Propaganda Fide).
World War I saw the beginnings of the disconnection of propaganda and truth. Both sides in that war created knowingly false narratives to bolster civilian morale and increase the fighting spirit of their soldiers. World War II took this process to a whole new level as false propaganda was used to justify mass murder and enslavement of an entire continent. In the 21st century propaganda techniques have been raised to a new level of technical sophistication. Social media, artificial intelligence and modern psychological techniques can create images, sounds and documents completely unrelated to reality but almost impossible for the average person to recognize as false.
Elements of propaganda.
One of the classic elements of propaganda is repetition, the more a statement is repeated the more likely people are to believe it. There is a concept called “illusory truth effect” where the more you hear a statement, the more it feels true.
In past centuries, reference was made to respected people in authority to give credence to statements. Over the years, this has evolved into celebrity endorsements and continues to expand with the recent emergence of instant celebrities in the form of social media influencers.
Emotional appeals have always been a significant part of propaganda, emotions being more easily manipulated than facts. The audience is encouraged to react rather than think.
Simplification is also a central tenant of propaganda; complex ideas are reduced to simple slogans that can be repeated over and over again. Slogans that are catchy and clever will encourage people to repeat them without considering their true meaning.
The repeated use of slogans contributes to the bandwagon effect, a critical propaganda technique for creating the impression of widespread acceptance. The more a person believes everyone else supports the program, the more likely they will be to support it without detailed personal analysis.
Evolving propaganda.
In the early years of the 20th century, propaganda began to take a more malicious path. It began to lose a grounding in truth, except where necessary to sell the lie. As propaganda evolved through the first few decades of the 20th century it became a specialized and highly effective weapon of statecraft.
It’s important to recognize that the ultimate goal of propaganda is not merely manipulating opinions and beliefs. It is a tool for obtaining and using political power.
The following quote, which I will leave unattributed, underlies the objective of propaganda from the mid-20th century on.
“All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach. The great mass of the people will more easily fall victim to a big lie than to a small one. If you tell a lie that is big enough and tell it frequently enough, it will be believed.”
Propaganda in Action
A propaganda program that is designed to achieve political goals has several key elements.
The Target
The first step is to decide on the target population. These are the people you wish to cultivate as supporters and whom you wish to manipulate into specific actions. It’s important to understand what they consider to be their critical concerns. Whether you share those concerns or not isn’t important if you are able to convince the target population that you care about them and that you will meet their needs. Once you have analyzed the concerns of your target population you can develop your message to best appeal to and manage their opinions.
The Leader
The second element is to create a cult of personality around the leader. Generally, the leader will be a charismatic and effective speaker. On other occasions, he simply may be someone they would “like to have a beer with”. If a bond can be created it doesn’t matter how. The leader doesn’t have to have a true concern for the target group as long as they believe he does. Once the leader and the target group have bonded, he will have an easier time manipulating them. The stronger they are connected to him personally, the less scrutiny they will give to his ideas.
The Others
The next element is to identify the “other” group that will be the focus of attacks. The first step is to create fear of this group. Once your target population has developed a significant fear of whatever this group may be accused of, be it crime, immorality, or “unAmericanism”, a program is put in place to demonize them. The purpose of the early program is to generate a high level of unreasoning fear of this group within the target population. Fear is difficult to control, so once this stage has been reached, the fear must be converted to hate through repeated attacks blaming the “others” for every grievance the target group has experienced. Hate is easier to focus and to direct. People can be more easily rallied to action, even violence, in response to hate.
Action
Once hate of the “other” group has been raised to a significant level, your target population can be moved to action. Be that unquestioning acceptance of ideas, voting for whatever candidates you identify, or even resorting to violence to suppress the “others”.
This is the stage where real political power begins to flow from your propaganda program. Your supporters have given up all efforts at critical thinking and blindly accept whatever orders you give in the misguided thought that you are concerned about them and their needs and are doing what is best for them and the country. They have become the weapon for implementing your agenda.
Conclusion
For those of you with an appreciation of history, this should resonate not only with the 20th century but with current events. If you would like to know the source of the quote I gave at the beginning of this section, contact me.
Having seen the effects of modern propaganda on our society, I am left in great despair. In a future post I’m going to be discussing how social media has significantly increased the rate of spread and the effectiveness of propaganda and other disinformation programs.
A Book Report
By John Turley
On September 8, 2024
In Commentary, History, Politics
On Tyranny: Twenty Lessons From The Twentieth Century
Timothy Snyder
I don’t believe I have written a book report since I was a freshman in college. This is a small book that I believe is well worth your time to read. I mean small book quite literally. It’s about 4 1/2 inches by 6 1/2 inches and only about 126 pages of fairly wide spaced text. You can read the entire book in an afternoon and still have time left over. The book is also available as an audiobook, and it’s combined with Twenty New Lessons From Russia’s War On Ukraine. I got the audio book and listened to it as well. That will take about eight hours to complete.
I’m calling this a book report rather than a book review because I want to tell you what’s in the book rather than what I think about it so that you can form your own opinion. First, I’ll give you an overall impression. It’s thought provoking and raises issues of concern to us today. You may not agree with it. I don’t agree with everything that he said. I found some of his 20 lessons to be redundant because I thought he was stretching to get 20 lessons for the 20th century. I also found one or two of them to be painfully obvious. What follows is just a summary of the book. Read it and e-mail me or call me if you’d like to discuss it. I will send the book to the first person who asks for it, but only if you promise to pass it on when you’re finished.
Doctor Snyder is a professor of history at Yale University. He specializes in Central and Eastern Europe and has spent considerable time in Ukraine. He’s the author of 15 books and reads five European languages and can converse in ten.
Preface
The book begins with a preface in which Doctor Snyder establishes the importance of historical awareness. He describes the failure of some 20th century European democracies and their descent into authoritarian rule. He uses these examples to illustrate how democracy cannot be taken for granted. He makes the argument that democracy is fragile and must be defended. He further argues that even in the United States, the continuation of our democracy is not a given and we must fight for freedom and maintain constant vigilance over our democratic processes.
Each of his twenty lessons is contained in a separate chapter, varying from a few pages to a single sentence.
The Twenty Lessons
Epilogue
The book concludes with an epilogue entitled History and Liberty. In the epilogue Doctor Snyder discusses his theories of the Politics of Inevitability and the Politics of Eternity.
The Politics of Inevitability is the belief that history naturally progresses in a linear forward direction typically towards a better future. It assumes that liberal democracy and capitalism will inevitably spread across the world leading to a more prosperous and freer global system. Human forces are seen as predictable and human activity is often downplayed. People who live under the politics of inevitability tend to believe that the current state of affairs will persist because it represents the end point of political and economic evolution.
The Politics of Eternity, on the other hand, rejects the linear progression of history and emphasizes a cyclical view. It supposes that nations are perpetually threatened by external forces. It glorifies a supposed golden age of the past that is idealized and mythologized. It views current politics as a struggle to return to that idealized past.
I found his discussions to be more theoretical than practical. I can see aspects of both in most current societies. I invite you to please read this and I would love to discuss it. I may be missing something in his presentation of inevitability and eternity.
In Conclusion
If you are concerned about the survival of democracy, read this book.